"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships-so that...

"Josie Moore has given the opposite sex--and love--plenty of chances. Four exactly, if you count all her failed engagements, and five if you include her no-longer-absentee father. Nonetheless, when the influential man decides to announce his retirement with a splashy magazine piece and Josie learns that her romantic history isn't great PR for the family, she jumps at the chance to offer a solution. Matthew Flanagan is in the mud. Literally. Not only...

Pourquoi faire appel à un cabinet de relations publiques? Quelle valeur ajoutée peut-on tirer de la consultation? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder? Comment répondre efficacement aux besoins de la clientèle et en même temps savoir gérer et rentabiliser un cabinet? Voilà quelques-unes des questions auxquelles répond l'auteur de cet ouvrage en esquissant un portrait des meilleures...

Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un événement : définition des objectifs, sélection d'un site, création d'une liste d'hébergement, choix d'un programme d'activités, location d'équipement audiovisuel, production du...

Les relations publiques sont omniprésentes dans la société et contribuent à l'établissement de communications qui structurent l'espace public. Ces communications favorisent l'émergence d'une participation citoyenne et d'un engagement organisationnel qui orientent l'évolution des enjeux de société auxquels nous sommes confrontés quotidiennement. _x000D_ _x000D_ Une mutation de la communication, de plus en plus interactive, permet aux citoyens...

PR is a marvelous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?! Well, here we are! 20 rules that will help you get PR right and not f**k it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google....

Quels sont la place et le rle des relations publiques auprès des organisations ? Même si la question a maintes fois été posée, il convient d'y réfléchir encore puisque certaines antinomies persistent entre la théorie et la pratique. L'adhésion d'une majorité de praticiens à la perspective managériale et le rle auquel sont souvent confinés les publics des organisations suscitent aussi des questions fondamentales. _x000D_ _x000D_ Cherchant...

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students...