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Description
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...
2) Chances are
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English
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When Donovan Grant's company hires Liz Jerome as a public relations expert, Liz is unprepared for Donovan's flirting, and must face her painful past before acknowledging her growing attraction to him.
Author
Pub. Date
[2017]
Language
English
Description
Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
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"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information...
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English
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"How To Work A Room is the classic bestselling book on improving communication and socializing skills, and using them to create and leverage connections. This Silver Anniversary Edition is fully revised and updated to include the role of technology and social media in networking, as well as Susan RoAne's proven tips for using digital strategies to your advantage--practical hints for starting conversations and strengthening rapport with strangers....
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English
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Keith Ferrazzi's techniques have earned universal praise for their ingenuity, ease of applicability, and, most importantly, effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis on helping others so they might help you. It's not enough to ask a favor when you need one. To build meaningful relationships...
Author
Pub. Date
[2022]
Language
English
Description
In an extraordinary career David Fenton has learned first-hand what to do--and not to do--to propel progressive causes into the public eye and create real, impactful, lasting change. A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late...
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English
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The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...
Author
Language
Français
Description
Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure. Mais qu'en est-il de la mise sur pied de campagnes de communication visant l'adoption de gestes à portée sociale comme la prévention du VIH ou la démoustication?
Ce guide pratique, synthèse de diverses théories et de la longue expérience de l'auteur, présente les assises de la communication...
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English
Description
You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.
In this book, learn key skills, including…
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The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations...
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Français
Description
Les relations publiques sont omniprésentes dans la société et contribuent à l'établissement de communications qui structurent l'espace public. Ces communications favorisent l'émergence d'une participation citoyenne et d'un engagement organisationnel qui orientent l'évolution des enjeux de société auxquels nous sommes confrontés quotidiennement. _x000D_
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Une mutation de la communication, de plus en plus interactive, permet aux citoyens...
Author
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I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting...
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English
Description
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....
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Français
Description
Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici plutt enserré dans un ensemble de contraintes organisationnelles, dont certaines, comme les logiques économiques de concentration et de marchandisation, lui apparaissent «naturelles»....
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Description
Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier...
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English
Description
When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with "60 Minutes" – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It's an entertaining read with each communications principle brought to life through compelling case studies and real life examples....
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