Catalog Search Results
1) How to Make Money in a Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
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We are in a recession.
(Not officially, but it is not looking good.)
Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have lost more than 50% of their total value since their respective highs back in November 2021.
But where there is chaos, there is opportunity.
Google and Amazon both came out of the dot-com bubble in the 90s. And Uber, Spotify, Airbnb, Square, and dozens of other next-gen technology companies were founded...
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Most people believe Category Design is who-ha, malarkey, and/or B.S.
And you can't blame them, really. There are over 50,000 marketing books, 30,000 business strategy books, and 20,000 entrepreneurship books on Amazon.
Most of them say similar things, and most of these teachings...
Author
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English
Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that...
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This fully illustrated, step-by-step guide is for anyone who wants to improve their drawing skills, from the complete novice to the mid-level and even the more experienced artist. With a little time, practice and some basic tools, you will soon be creating eye catching drawings of the world around you, including figures, animals, still lifes, buildings and seascapes. Professional artist Duncan Smith's lively and expressive illustrations are accompanied...
Author
Language
English
Description
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities "at home" go far beyond just work.
• Home is a schoolhouse.
• Home is a gym.
• Home is a restaurant.
• Home is a television or podcast studio.
•...
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The pinnacle of sharing your insights with the world is writing a book, whether you are a writer, a creator, an entrepreneur, or an executive.
If you want to make a difference in the world and you want the best possible shot at producing a bestselling book, this mini book will give you a framework. Learn how to turn your insights, perspectives, and stories into an asset that not only gives you the title of "author," but changes the way people think...
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If your career starts at 25, and the average retirement age is 65, and each role (each "swing") is roughly a 5-year journey, that's 8 trips to the plate and then you're done.
Whatever you accomplish for yourself in those 8 trips-whether it be playing a meaningful role in a company, building your own, mentoring others, making a meaningful contribution to society, achieving your own definition of financial freedom, etc.-defines the totality of your...
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If you want to have any hope of remaining relevant in the working world, you need to understand the difference between Native Digitals and Native Analogs.
Native Digitals are a new category of human, and Native Analogs are the last of their kind to walk the earth. It's why Boomers (Native Analogs) call Millennials & Gen-Zers (Native Digitals) "entitled, lazy, avocado-toast-brunching screen addicts." But this isn't about young people being lazy and...
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Most entrepreneurs and business strategists believe Cirque du Soleil created something new by doing what had come before in new & different ways.
But that's not really what happened.
The untold story of Cirque du Soleil reveals the importance of staying focused on creating a different future (rather than competing over the past).
These Category Creators are missionaries who impatiently see the way the world could be. They are creating the future....
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In the summer of 2021, Netflix announced its plans to offer gaming products on its streaming platform.
The first games launched on Android in early November 2021 and are included alongside the streaming service's movies and TV offers, bundled within the same monthly price. But this category adjacency strategy (growing into adjacent markets) isn't Netflix's golden opportunity. Growing into adjacent markets makes the most sense when it allows a company...
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