Unleashing the innovators : how mature companies find new life with startups
(Book)

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Physical Desc
xvii, 214 pages : illustrations ; 22 cm
Status
2nd Floor - Work
Work 658.042 STENGEL
1 available

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Format
Book
Language
English
UPC
DLW163888

Notes

General Note
Includes index.
General Note
Includes index.
Description
"At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old 'startups' like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships"--Inside dust jacket.

Citations

APA Citation, 7th Edition (style guide)

Stengel, J., & Post, T. (. (2017). Unleashing the innovators: how mature companies find new life with startups (First edition.). Crown Business.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Stengel, Jim and Tom (Journalist), Post. 2017. Unleashing the Innovators: How Mature Companies Find New Life With Startups. Crown Business.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Stengel, Jim and Tom (Journalist), Post. Unleashing the Innovators: How Mature Companies Find New Life With Startups Crown Business, 2017.

MLA Citation, 9th Edition (style guide)

Stengel, Jim,, and Tom (Journalist) Post. Unleashing the Innovators: How Mature Companies Find New Life With Startups First edition., Crown Business, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.