Marketing 5.0: technology for humanity

Welcome to marketing 5.0 : technology for humanity

Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha

Prosperity polarization : creating inclusivity and sustainability for society

Digital divide : making tech personal, social, and experiential

The digital-ready organization : one strategy doesn't fit all

The next tech : it's time for human-like technologies to take off

The new CX : machines are cool, but humans are warm

Data-driven marketing : building a data ecosystem for better targeting

Predictive marketing : anticipating market demand with proactive action

Contextual marketing : making a personalized sense-and-respond experience

Augmented marketing : delivering tech-empowered human interaction

Agile marketing : executing operations at pace and scale.