Janet Metzger
Author
Language
English
Description
Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L'Oreal's strategy,...